Riane Johnly Pio 

Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi, Indonesia  

Christoffel Kojo 

Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi 

Johny Revo Elia Tampi 

Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi, Indonesia 

Antonius Purwanto  

Jurusan Sosiologi Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi 

DOI: 

ABSTRACT 

This research aims to determine the sustainability of the clove commodity business among the millennial generation in Sonder. This needs to be done because in the past, based on historical records, up to the 1980s, Sonder was the largest producer of clove commodities in North Sulawesi. This research uses a quantitative approach with nonparametric statistical analysis techniques. The research population is the millennial generation and Generation Z aged 15 – 29 years who come from Sonder. The sample was 46 respondents, data collection was based on accidental sampling using a questionnaire via Google Form. The results of the research show that the millennial generation in Sonder still has the desire to continue cultivating clove commodities as a response to their parents' desire to continue the clove commodity business that had been started by their parents' families since the 19th century. However, the Sonder millennial generation is quite realistic about the livestock business. Currently, this is the main source of income for the majority of Sonder people, so there is uncertainty for the millennial generation to determine for sure whether to continue the clove commodity business. In general, the Sonder millennial generation chooses future work as entrepreneurs to continue the businesses started by their parents in the past. As a generation that lives and grows in the digital era, to continue the cultivation of clove commodities it is necessary to creatively and innovatively utilize information technology that is relevant to agricultural businesses.    

Keywords: Keberlanjutan, Komoditas Cengkih, Generasi Milenial